The policy is understood: Release the food advertisement illegally Withdraw from the market

The policy is understood: Release the food advertisement illegally Withdraw from the market
The State Administration of Industrial and Commercial releases " advertising supervisory system of food " on the 2nd, supervise the duty and make the clear regulation to the food advertisement.
Focal point
6 kinds of false illegal food advertisements
It is primary task supervised in food advertisement to attack the behavior of releasing false illegal food advertisement sternly, investigate and prosecute 6 kinds of false illegal food advertisements especially.
--It is false and exaggerating the food advertisement especially health food advertisement of the content to contain.
--Involve propagating the prevention from suffering from the diseases, treating the food advertisement of the function.
--Have not been checked the organ examines the health food advertisement that sanctions being released by the advertisement.
--Contain the food advertisement of using government office and staff member, medical organization, doctor name or image, and it is that the efficiency of health food cook the advertisement that proves to use expert, consumer's name or image.
--Utilize the intersection of news report and form, the intersection of health and the intersection of information,etc. and relevant fence ' Festival) Health food advertisement that the item is released or released in a disguised form.
--Contain the food safety supervision management department or bear the food to examine organization, food employer's organization, food advertisement of recommending content of consumers' association of the duty.
Examination
The media has food advertisements that examines the obligation
As the advertising supervision subject, the examination responsibility that there are persons who instruct the advertisement to be released of responsibility in administration for industry and commerce, the advertising operator implements food advertisement. Should guide media's unit and fulfil the advertisement to release legal responsibility and obligation to examine together with the related departments at first, strengthen and implement the food advertisement and release the supervision and inspection of the censorship to media's unit.
Secondly, check to the advertisement personnel should train the food advertising laws and regulations, persons who instruct the advertisement to be released, the advertising operator sets up and improves the food advertisement and accepts registering, checking, advertising content of relevant documentary evidence and verifies working systems such as examining, customer's file administration,etc..
Third, to causing releasing the advertising media of illegality related to great food security incident because the advertisement check the measure is imperfect, implement, advise the related departments to investigate the unit person in charge and corresponding responsibility about person liable of the media.
Prewarning
Monitor the great media of the releasing amount of the advertisement especially
Monitoring is foundation and important content of supervising. Food focal point of monitoring of the advertisement food advertisement person who release large propagating the intersection of range and wide social the intersection of influence and loud media, and according to the needs of actual conditions and supervision, follow and monitor the key area, some medias, case advertisements. Should insist on concentrating on monitoring and monitoring combining together in monitoring at ordinary times, advertising regulatory authority and advertisement check the organ, media responsible institution monitor and combine together, expand coverage rate of monitoring of the advertisement of food, realize and monitor the information sharing.
In addition want, strengthen analysis and research in monitoring data, in time monitor in the the intersection of food and advertisement that find influencing and endangering tendentiousness issuing with potential risks of food security, notify local government and related departments. To monitoring the advertising case of false illegal food seriously of finding, claiming or reporting, investigating and dealing with according to law, remind consumers to discern the false illegal food advertisement to the social announcement.
Punishment
Of a serious nature can order it to withdraw from the market
The advertisement to that the food security incident involves, and the one that take to place on file to investigate is suspected of being involved in the false illegal food advertisement, handle resolutely rapidly.
There is one of the following situations, can suspend its advertisement of food to release: First, the advertisement suspected of being involved in the food not in accordance with food security regulations and involve. Second, higher authorities assign and related departments transfer to run, monitor, find and masses report need, place investigate and prosecute on file, suspected of being involved in the false illegal food advertisement.
And of a serious nature to illegality, order it to withdraw from the market even more. Have defined the withdrawal mechanism on the advertising market of food in advertising supervisory system of food, including stopping the advertising business of ad owner, advertising operator, person who releases advertisement. To release the false illegal food advertisement, cause serious consequences such as the social public interests of the damage and causing bodily injury or property loss,etc.ing, suspend or stop some advertisements of food or all food of producer, operator of relevant food and release the business. To releasing the false illegal food advertisement, the high media unit of breaking the law rate of food advertisement many times, suspend its advertisement of food and release the business, release the qualification until cancelling the advertisement.

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