Johnson Johnson refer to the intersection of Nicaragua and American easy profit take the intersection of life and the intersection of antipyretic and the intersection of incident and backstage push hands

Johnson Johnson refer to the intersection of Nicaragua and American easy profit take the intersection of life and the intersection of antipyretic and the intersection of incident and backstage push hands
A is regarded as the antipyretic which takes the life, two completely different bad reaction statistical data, domestic the intersection of children and the intersection of medicine and old man and transnational medical once of giant collide miserably, using medicine of several ten million children is safe " Buddhist nun's American easy favourable incident " Grow in intensity with anonymous mail.
At the beginning of April, the weekly reporter of era receives the anonymous mail, with the following up of the media, Buddhist nun's American easy favourable incident truth is opened gradually, is the beautiful easy profit of Buddhist nun of prescribed medicine safe enough? Battle what kind of benefit it is on earth behind the incident? Who has moved the cheese of the market of puerile antipyretic?
Diplomatize very much
All come from the international forum news that children will use medicine safely of 2010, according to the data of the Chinese medicine bad reaction monitoring center, the Buddhist nun utilizes it when children bring down a fever beautifully and easily, cause the case damaged to present to nerve centre and liver again and again. The Buddhist nun beautiful Shu Li has already presented thousands of bad reactions incident in 6 years when list in China, death case of even counting.
"Antipyretic of children of our country is a very large market at present, but there are partial and few medicines that China directs against the child, mainly divided into paracetamol, the Buddhist nun beautiful Shu Li and cloth Lip river these fragrant three kinds at present. " The light of the early morning sun is told the weekly reporter of era to stablize the country and consult by the medical trade researcher.
Beautiful Shu Li in Nicaragua, the biggest manufacturer is the sesame medicine company ( 300086) of the health in China ,Its main products " the auspicious sesame is clear " Occupy beautiful easy the intersection of profit and 70% market share, Buddhist nun of Chinese, but cloth Lip river fragrant main manufacturer Johnson Johnson similar children bring down a fever product " Merrill Lynch " under command .
Visit seeming in sesame medicine Chairman's Hongjiang of the health, Johnson Johnson " Merrill Lynch " Been looking at all the time " The auspicious sesame is clear " It is rivals with biggest antipyretic domain of children. According to the statistical data of 2009, the American medicine company ( 600518) of the health Main products auspicious to be clear in sesame solve because there aren't market, Merrill Lynch breathing type under command be accounted for 14.27% to Johnson Johnson after easing pain to heat, the forest of Thai promise accounts for 6.22%.
As to this, some insiders say to the weekly reporter of era, the so-called children used medicine safely the international forum was supported by Johnson Johnson, it is 2 million yuan to support the amount of money. This is known as in the network " The mysterious forum " Activity,appear never over the years, host to be Chinese Medical Association and China ( 600056)s medical and forum that hold been this timed The international exchange centre, but the other side says when telegraphing Chinese Medical Association's academic meeting in the media that has not organized the relevant meeting, but Chinese the intersection of medicine and international exchange centre claim all meetings of its already end in October of 2010.
After children will use medicine safely the international forum will be finished in 2010, first was spread to some doctors of large hospital immediately with safe warning message as the name of children's administration. The content is as follows: "In the children who are held recently use the safe international forum of medicine, relevant department and domestic and foreign expert of the government carried on the deep discussion on children's safe administration, with CCTV many of authoritative the intersection of media and discussion in succession in incident, warn to consumer the intersection of Buddhist nun and American Shu Li composition use for children's having greater risks to bring down a fever "The inscription of this message, it is the pharmacy of Johnson Johnson.
In the mail which the weekly reporter received of the times, a person takes place to write: "We basically finished the visit of the target consumer in September - October, and understood auspicious sesame is clear covered information in Buddhist nun's hospital of American easy profit. Introduce the intersection of Buddhist nun and beautiful easy profit to resist, plan November ceremoniously for everybody cheerfully very now - 2010 the intersection of children and the intersection of administration and safe international forum. Purpose: Stop Buddhist nun beautiful Li Shu emergency call use in door, prevent from, have an opportunity, enter the intersection of Buddhist nun and American easy hospital of profit, enter medicine. Invite head of the department of door emergency call directors medicine of the hospital of American easy profit of Buddhist nuns in charge of the medicine thing Vice President president pointedly, make it study management, tactics, Buddhist nun beautiful Shu Li regarding children study medicine at the meeting in relevant contents such as application and treatment of various countries,etc.. "
Still enclose in this mail " The defence plan of September - December " :
September - mid-October, it sell it visit - sales representative executive managers regional /are there district managers larges
In mid-October - mid-November, use medicine safely - know in the roundtable conference department
In the last ten days of November, the market department plans to specially organize the safe forum in November, invite the national Buddhist nun's American easy favourable key customer of goal hospital to participate in, further link up Buddhist nun's beautiful Shu Li's security materials at home and abroad.
In December, the project is reviewed and summarized.
The light of the early morning sun is told the weekly reporter of era, " these big transnational pharmaceuticalses, do not often throw in the advertisement directly, but adopt and support reaching the propaganda result that oneself wants of some seminars, public activities,etc., such public relation marketing means is very sophisticated, so some data released on these activities, too often help to support the square one. This eat whom Bureau of Drugs Supervision release the intersection of administration and safe international forum and country, children of Beijing, disparity so loud reason about the intersection of Buddhist nun and American easy favourable data of bad reaction perhaps. "
But as to Johnson Johnson being the intersection of Nicaragua and American easy favourable backstage of incident push the statement of hands this time, China press spokesman, government's affairs and spread department director Lu Jing of Johnson Johnson says to the weekly reporter of era: "We need to find out about the situation. " As to will it be November 2010 the intersection of administration and safe international question that forum is supported by Johnson Johnson, children of Beijing, Lu Jing has not offered the reply.

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