Johnson Johnson involves in the introspection one years later of the poisonous case Chinese third party's mechanism omission

Johnson Johnson involves in the introspection one years later of the poisonous case Chinese third party's mechanism omission
Johnson Johnson wades the poison: End up in nothing definite
" 3 15 " last year Just crossed, American non-government organization detected the skin care product of baby of brands such as Johnson Johnson,etc. and included the noxious substance, shoulder again " And then gather cyanogen amine three times " Nerve that consumers are fragile in era. At that time, Johnson Johnson insist " the lower shelf " , " no recall " Uncompromising stand; Two domestic authoritative departments provide two different conclusions, all make consumers vast and more hazy. Consumers lodge a complaint against Johnson Johnson without having a final conclusion for the moment.
Unfortunately, " 3 15 " from hour to this year ,The authoritative department can not continue going into seriously and providing a clear using the instruction, indict the second instance of losing a lawsuit of the first instance of the consumers of Johnson Johnson to treat, and the articles of Johnson Johnson still occupy the prominent position of every large supermarket. One year,it seem it wade Johnson Johnson poisonous disturbance on and with before a lot of brand the same, have become an unsolved mystery of ending up in nothing definite. However, what course should who comes to tell the consumers without right of being in most know to deserve follow?
Johnson Johnson " tough " Behind
On March 13 of 2009, " the safe cosmetics move " from U.S.A. One part on it release consumer organization "find baby sanitary ware products can carcinogen " report expose after, cause the enormous security query at home soon.
Subsequently, in U.S.A., India and of our country Taiwan and other places, Johnson Johnson the intersection of baby and the intersection of sanitary ware and products begin lower shelf one after another, and the attitude in the mainland area of Johnson Johnson has been thought the extraordinary advantage by the external world all the time.
Johnson Johnson has not made any statement to consumers directly immediately, just claim: The products do not have any question, will not be in lower shelf of sales field of the mainland,etc. temporarily. Until March 22 last year at the news briefing which Johnson Johnson held, general manager Wang MeiYing still expressed, the test by national related departments, verify it is safe that the baby of Johnson Johnson attends to the products, unnecessary lower shelf, it is unnecessary to recall.
Soon, consumers Ms. Shies are on the grounds of encroaching on the right of being in know and right to choose in Johnson Johnson, tell it to the court. Last July, in Beijing first instance scene of the court in Dongcheng, Johson Johnson provided the 140 page over -long specialized report, prove the composition queried is safe to the human body. Show our country make two with a limit on quantity standard of alkane, current laws and regulations require defendant Company must carry on dangerous to mark by way of warning at the same time, not infringing the plaintiff's right of being in know, so the request making an apology is not applicable.
The insider appraise more Johnson Johnsons: A series of method to deal with public relation crisis of it, attempt to keep the market to sell, but consumers' trust of failing to lock.
In fact, behind uncompromising stand of Johnson Johnson, it is the equally surging market share. According to the data of the advisory company of Ou Rui's information, Johnson Johnson is that skin care products of biggest baby in China and other babies attend to the sale manufacturer of the articles, Johnson Johnson occupy the market share of 69% of China in 2008. So, keeping market share obviously becomes primary consideration standard of Johnson Johnson.
However, the stiff and surging attitude has caused consumer's greater resistance mood, so the public relations of Johnson Johnson is endured to the fullest extent and condemned in this.
"We have done the simulated test of the crisis situation, at the moment of coming of crisis, whether you are reasonable, besides want, announce specialized the intersection of verification and message, tell consumers, should take gentle attitude at reason even. This was decided by Chinese consumers' culture and psychology. " A person of public relations of transnational medicine enterprise is told reporters.

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