Can't condone those false food advertisements
Cause discussing warmly to two Conferences " The star speaks on behalf the false food advertisement should take on joint liability " ,The intersection of Standing Committee of the National People's Congress and the intersection of law and the intersection of working committee and the intersection of administrative law and chief of the office, " the the intersection of food and safety law " draft the intersection of person in charge and Li, aid and respond while giving an interview clearly for the first time a few days ago, "according to the new regulation, the false food advertisement that the star speaks on behalf, can go bankrupt. " (" Shandong Evening " report of March 16)
Undeniable, in actual life, really for huge " speak on behalf fee " some star ,Regardless of speaking on behalf it is fine and bad the food one, really and false,last spokesman to trade company. Then, some stars ordinary people of the flicker with bad trade company. These stars without sense of responsibility should really receive severe economic punishment, fine so as to go bankrupt not excessive it, here, I can't help applauding for it. But I think, " fault " of false food advertisement Can't let, speak on behalf star shoulder alone, can't punish, speak on behalf star only to false the intersection of food and advertisement only.
I think, as to the false food advertisement, it should be those bad trade companies that should fine most to go bankrupt. The trade company is false food " The creator " , the beginning of sham publicity " The sponsor " ,They are false food and source of the crime of the advertisement, ought to bear the greatest responsibility, receive the heaviest punishment. Only to fine these bad trade companies to go bankrupt, ones that could make in the society make the fake in fewer and fewer trade companies, thus play a role in warning to other trade companies.
As to false food advertisement, medias such as those advertising agency, newspaper, TV station,etc. should be punished severely too. The advertising agency, newspaper, TV station are persons who compile and propaganda carrier of the sham publicity, numerous victims are straight to believed their acting as. For the generous advertising expense of earning, medias such as some newspapers, TV stations,etc. do not carry on the strict examination to these advertisements, it is whether health, food are true that they ignore the advertising content, so long as the trade company pays the bill, the newspaper is published, broadcast in the TV station.
If only punish stars severely and speak on behalf, and does not fine medias such as the TV station,etc., the star is obviously unjust to speaking on behalf. Meanwhile, it is very difficult to contain the current situation of the sham publicity in vogue at present - -If the star does not speak on behalf for the trade company, the trade company can look for some " ordinary persons " Come to advertise, so, these " ordinary persons " Will receive great economic losses with TV station,etc.. We can often see some pharmaceutical factories look for the villagers in the countryside to make medicines advertisement on TV, and most of these advertisements are false, are still taking things easy in ordinary people, TV station and still charging the high advertising expense behind their back sometimes now. Here, I can't help asking: Who comes to investigate the TV station broadcast the responsibility for false food advertisement?
As to the false food, besides fining severely in medias such as trade company, TV station,etc., those administrations for industry and commerce, food safety inspection departments, superintendent office should bear some responsibility too. We can say, in recent years, the prevailing of false food, these departments bear inescapable responsibility, some trade companies spare no high price to go on in the department of supervising to the safety inspection etc. " Tackle key problems " ,Make their food obtain easily " The food exempt from inspection " Title. However, in reality, we seldom see related departments is punished and bears responsibility.
Therefore, if you want to radically treat the false food advertisement, must fine to leave together more. Only let those departments involved in food advertisement all bear corresponding responsibility, the false food advertisement will make no public appearances! Jangsungho
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