Friday, January 11, 2013

General Bureau of Radio Film and Television closes down the involving in advertisement Common people supervise the key implementing together

General Bureau of Radio, Film and Television closes down the involving in advertisement Common people supervise the key implementing together
On February 20, the general bureau of the national broadcast and television releases " notice on further strengthening examining and supervision of television advertising of radio ". The notice requires, the organizations of broadcast and television at all levels should firmly resist and clear up and propagate bad advertisements such as strengthening Yang, medical treatment, medicines, health product, medical equipment of the improving function,etc. by oneself. Broadcast to still violating legal provisions, once being detected, will suspend the broadcasting of its commercial advertisement directly, and is exposed to the society publicly.
" should manage these sex function advertisements in a mess early, " Live Ms. Shi, Beijing of Daxing District say to reporter she in much local rubbish period of channel, have seen undisguised involving in advertisement, for example advocate increasing the penis, lengthen time of sexual love,etc., language and movement all have provocative the very strong one, let her feel very awkward. Sometimes, just the child is here too, she must change the platform or shut the TV at once, so as not to have a bad impact on child.
Live Mr. Chen of Hebei can be regarded as one of the victims of this kind of advertisement. He has had experts to recommend pure traditional Chinese medicine preparation of a certain treatment impotence to hear in a broadcast program, it is with instant effect to declare, nonpoisonous side effect, buy several boxes through posting, really have a few results at the very beginning, symptom remains unchanged after but medicines stopped. Heard later this medicine was closed down, the reason was to add the Western medicine composition strengthening Yang illegally inside.
In fact, not only ordinary people are disgusted with this kind of advertisement for a long time, the relevant expert abhors especially. The intersection of Chinese Medical Association and the intersection of Beijing and the intersection of andrology and professional in see this piece of General Bureau of Radio, Film and Television notify, common people Deng, Vice Chairman of committee, call out that " should leave degree in a more cost-effective manner and do so early! " He tells reporters, these products propagated in the broadcast and television, basically all have a question: Even if false medicine of one's own some, it is of no use to eat; Some are counterfeit medicine, have added some Western medicine compositions inside, but because does not indicate the taboo of using medicine, will probably cause the safe problem. Common people Deng still show, the public occasion such as the broadcast and television broadcasts the wading content, the growth of the child will cause the harmful effects too, and establish the wrong idea of seeking medical advice.
Common people Deng say, once there is a similar regulation too before this, but the reason to remain incessant after repeated prohibition was only popular, it is driven and there are profits, so long as the aspect is loose, burst out as follows. This General Bureau of Radio, Film and Television closes down the involving in advertisement, what counts is and implement!
"So according to present situation, manage advertisement of wading etc., must first stick is killed. " Not only the functional department should investigate and prosecute strictly, but also should complain to the department of broadcasting and TV actively when the audience sees this kind of advertisement, can phone: 010-86091111,Report to State Bureau of Radio,Film and Television, let the involving in advertisement in the broadcast and television have no hiding-place.
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