End of the year will come Fall into and promote the trap carefully

End of the year will come Fall into and promote the trap carefully
Nearly, will often celebrate, items such as celebrating, festival celebration,etc. in anniversary through the shop in the store and supermarket on the Spring Festival, raise the promotion of large unprecedented scale of efforts. " lower directly " , " Manchus reduces " , " buy and present " , " lottery draw " When making consumers dazzled, aroused in interest.
Promoting though can bring some material benefit to consumer, a few operators take this opportunity to make profit, hide the trick too, set up and promote the rights and interests damaging consumers in the trap. For this reason, the committee of protection of consumers'rights and interests of the district releases the warning of consumption No. 1 of this year: Watch out for the trap of promotion of end of the year.
The end of the year has promoted and already become that consume and complain the focus
Complain that analyzes that reveals, promote the consumption dispute initiated and already according to the consumption in recent years.
Fuzzy propaganda, the price is misled, form of pairing unsalable up with goods that sell well in a disguised form, consuming limitedly, evading responsibility, returning to the certificate and promoting etc., may be promote the most prominent characteristic of trap.
Until district disappear, assuare committee staff member analyze above-mentioned characteristic whether trade company utilize consumer seek little psychology, and information asymmetry of profit actually, with a kind of consumption game which consumers carried on, the purpose is to make consumers accept the behavior of doing shopping repeatedly passively. Some trade company often can juggle things secretly at price or goods, the most common one there are the following four tactics among them:
First, appointed goods. Not meaning some goods within returning to the certificate and moving about, but consumers do not know in advance, find, get less than the intersection of cash equivalent and certificate at all just after the shopping, it is very difficult for consumer not to find marked price, reach, participate in, return to the intersection of certificate and suitable item of activity just at the same time, have to buy the corresponding small goods and remedy the price differential. Second, use and return to the certificate ' Cash equivalent certificate) Do not make change. For example consumers used 200 yuan to return to the certificate bought the goods at 180 yuan, remaining 20 yuan trade company generally all no longer make change. Third, indeterminate with the goods returning to the certificate and doing shopping. There are counters that will tell consumers when consumers return to the certificate to buy the desired goods holding, this goods do not participate in to return to certificate activity. Fourth, there is lofty tone of trade company that is distributed and consumed the certificate, but heighten the commodity price in the dark, may lead to the fact it is the same that consumers use price after returning to the certificate and price promoted on ordinary days, the ones that even have will be higher than much more.
Calm in the face of promoting the upsurge
The district disappears to protect the committee to remind the masses of consumers in the warning of consumption, promote the upsurge calmly in the face of the end of the year, rational consumption, consuming as required, make sure to get a good buy by shopping around, don't be blindly excited, avoid falling into the captivating promotion trap.
First of all, should establish the idea of rational consumption. Keep the rational psychology to the advertising campaign that the trade company carries on, find out about " game rules " in detail ,Get a good buy by shopping around, consume according to need reason, should inquire the relevant content in detail before consuming, make one's own consumption plan well, will improve rationality and science consumed.
Secondly, should check commodity packaging and annotate conscientiously. Name of product, manufacturer's name and address that the goods should examine qualified identifications, Chinese indicates, the goods used within a definite time period should be date of production and safe-use period or date of expiration; Want, prevent trade company from take the opportunity of promoting, sell fake and forged overdue deterioration or overdue item soon, watch out for the illegal operator and make up the original price and pretend to give a discount, prevent the price from swindling; Want, find out about their after-sale service situation in detail to goods sold to give a discount, operator should guarantee, promote goods and quality of gift, it should be legal or appointed not to avoid " Three guarantees " Responsibility.
Third, should ask for and check the invoice or shopping evidence. Consumers should ask for the normal shopping invoice or receipt that filled in while buying the goods or accepting the service, and check consumption quantity, unit price and quality,etc. conscientiously.
Fourth, the effective appeal, safeguard the rights and interests in accordance with the law in time. If the rights and interests are encroached on, consumers should keep the relevant evidence, consult with operator in time, or the one that dial administration for industry and commerce and disappear to protect the committee " 12315" Appeal the informants' hot-line telephone to complain.
Shopping is skillful Can guarantee well and inexpensively
In the face of the unusually brilliant advertising campaign, some consumers will probably be confused by marketing tools such as various favourable, decreasing amplitude, returning to profit of the trade company,etc.. District disappear protect committee, offer some shopping skills in the warning of consumption specially, consumers might as well consult during shopping, can save much gold and silver.
The skill one: Do not see the original price and see the net price. The original price which the trade company provided has had no comparativity yet in the advertising campaign, only the price which sales force and you agreed finally stands.
The skill two: Obtain salesman's discount. Some sales forces will have some favourable discounts in the hand, so besides learning to get a good buy by shopping around, also communicate with the sales force more, try to get more favourable.
The skill three: Master the purchase opportunity. The ones that went are too early, the price returns the opaqueness between every trade company, everyone is unwilling to make a reduction first; Go late, some promotion, bargain goods sell out, will it be afternoon and the next morning first day promote, fight, begin, it is often the best opportunity bought, in order to attack rivals and promote the sales volume, a lot of promotion tricks will empty one's purse and appear.
The skill four: Write the gift into the invoice of doing shopping. According to relevant regulation, gift have the right, obtain the intersection of quality and ensure and " three guarantees " Serve. Consumers should remember letting the trade company mark out and give name, brand of the gift,etc. as an addition on the invoice while getting gifts, can prove the source of the gift when the quality problem appears.
Author: Reporter Yuan ShaoPing Reporter Hu Dan
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